Dziennikarstwo Księgarnia

THE PRACTICE OF PUBLIC RELATIONS INTERNATIONAL VERSION

SEITEL F., wydawnictwo: PEARSON ED, 2010, wydanie XI

cena netto: ~~430.00~~ Twoja cena 408,50 zł + 5% vat - dodaj do koszyka

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an &... >>>

THE MEDIA OF MASS COMMUNICATION INTERNATIONAL EDITION

VIVIAN JOHN, wydawnictwo: PEARSON ED, 2010, wydanie X

cena netto: ~~508.20~~ Twoja cena 482,79 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers... >>>

THE CHALLENGE OF DEMOCRACY AMERICAN GOVERNMENT IN GLOBAL POLITICS

JANDA K. BERRY J.M. GOLDMAN J., wydawnictwo: CENGAGE LEARNING, 2012, wydanie XI

cena netto: ~~298.00~~ Twoja cena 283,10 zł + 5% vat - dodaj do koszyka

This best-selling American government text is highly acclaimed for the non-ideological framework it uses to explore three themes: freedom, order, and equality as political values; the majoritarianism versus pluralism debate; and globalization’... >>>

THE BRANDING OF MTV: WILL INTERNET KILL THE VIDEO STAR?

TEMPORAL P., wydawnictwo: WILEY, 2008, wydanie I

cena netto: ~~100.00~~ Twoja cena 95,00 zł + 5% vat - dodaj do koszyka

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard... >>>

TELEVISION PRODUCTION HANDBOOK

ZETTL H., wydawnictwo: CENGAGE LEARNING, 2012, wydanie XI

cena netto: ~~294.50~~ Twoja cena 279,78 zł + 5% vat - dodaj do koszyka

In Herbert Zettl's field-defining text TELEVISION PRODUCTION HANDBOOK, International Edition, the author emphasizes how production proceeds in the digital age -- from idea to image -- and how it moves through the three major phases, from... >>>

PUTTING THE PUBLIC BACK IN PUBLIC RELATION HOW SOCIAL MEDIA IS

SOLIS B. BREAKENRIDGE D./ REINVENTING THE AGING BUSINESS OF PR /, wydawnictwo: PEARSON, 2009, wydanie I

cena netto: ~~110.00~~ Twoja cena 104,50 zł + 5% vat - dodaj do koszyka

Putting the Public Back in Public Relations How Social Media Is Reinventing the Aging Business of PR Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterday’s PR techniques just don’t work anymore.... >>>

PUBLIC SPEAKING: STRATEGIES FOR SUCCES INTERNATIONAL EDITION

ZAREFSKY D., wydawnictwo: PEARSON ED., 2010, wydanie VI

cena netto: ~~392.70~~ Twoja cena 373,07 zł + 5% vat - dodaj do koszyka

net price + 5% vat. As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the... >>>

PERSUASIVE WRITING HOW TO HARNESS THE POWER OF WORDS

FREDERICK P., wydawnictwo: PEARSON ED, 2011, wydanie I

cena netto: ~~115.00~~ Twoja cena 109,25 zł + 5% vat - dodaj do koszyka

A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents. Table of Contents Introduction ... >>>

PERSUASION: THE ART OF INFLUENCING PEOPLE

BORG J., wydawnictwo: PEARSON ED, 2010, wydanie III

cena netto: ~~130.00~~ Twoja cena 123,50 zł + 5% vat - dodaj do koszyka

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office, in the boardroom and even the bedroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really... >>>

MASS COMMUNICATION THEORY: FOUNDATIONS FERMENT AND FUTURE

BARAN S.J. DAVIS D.K., wydawnictwo: CENGAGE LEARNING, 2011, wydanie II

cena netto: ~~283.00~~ Twoja cena 268,85 zł + 5% vat - dodaj do koszyka

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to... >>>

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