Zarządzanie strategiczne Księgarnia

...AND HE CLIENTS WENT WILD!: HOW SAVVY PROFESSIONALS WIN

KUZMESKI M. / ALL THE BUSINESS THEY WANT, wydawnictwo: WILEY, 2010, wydanie I

cena netto: ~~121.70~~ Twoja cena 115,62 zł + 5% vat - dodaj do koszyka

...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape... >>>

A SENSE OF URGENCY

KOTTER J., wydawnictwo: MCGRAW-HILL, 2008, wydanie I

cena netto: ~~110.00~~ Twoja cena 104,50 zł + 5% vat - dodaj do koszyka

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step ... >>>

ACCIDENTAL BRANDING: ORDINARY PEOPLE BUILD EXTRAORDINARY BRANDS

VINJAMURI D., wydawnictwo: WILEY, 2008, wydanie I

cena netto: ~~90.00~~ Twoja cena 85,50 zł + 5% vat - dodaj do koszyka

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat... >>>

ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS

BELCH G. BELCH M., wydawnictwo: MCGRAW-HILL, 2008, wydanie VIII

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look... >>>

ANYWHERE:HOW GLOBAL CONNECTIVITY IS REVOLUZIONING THE WAY WE DO BUS...

NAGLE GREEN E., wydawnictwo: MCGRAW-HILL, 2010, wydanie I

cena netto: ~~95.40~~ Twoja cena 90,63 zł + 5% vat - dodaj do koszyka

net price + 5% vat. A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail... >>>

ARMSTRONG'S HANDBOOK OF MANAGEMENT AND LEADERSHIP A GUIDE TO MANGING R

ARMSTRONG M., wydawnictwo: KOGAN PAGE, 2009, wydanie II

cena netto: ~~205.00~~ Twoja cena 194,75 zł + 5% vat - dodaj do koszyka

Armstrong's Handbook of Management and Leadership provides guidance on the processes of management and leadership with emphasis on what managers and aspiring managers need to know and do to make a difference in their organizations. As well as ... >>>

BASIC STRATEGY IN CONTEXT: EUROPEAN TEXT AND CASES

THOMPSON N. BADEN-FULLER C., wydawnictwo: WILEY-BLACKWELL, 2010, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book ... >>>

BEATING LOW COST COMPETITION: HOW PREMIUM BRANDS CAN RESPOND TO CUT-

RYANS A. / - PRICE RIVALS, wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge... >>>

BEATING THE GLOBAL CONSOLIDATION ENDGAME: NINE STRATEGIES FOR WINNING

KROEGER F. MORIARTY M. VIZJAK A. / IN NICHES, wydawnictwo: MCGRAW-HILL, 2008, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

As industries worldwide move toward consolidation, niche companies need to take advantage of strategies that are forward-thinking and anticipate new trends. Beating the Global Consolidation Endgame identifies nine key strategies that niche... >>>

BECOMING A CONFLICT COMPETENT LEADER: HOW YOU AND YOUR ORGANIZATION

RUNDE C.E. FLANAGAN T.A. / CAN MANAGE CONFLICT EFFECTIVELY/, wydawnictwo: WILEY JOSSEY-BASS, 2006, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Becoming a Conflict Competent Leader: How You and Your Organization Can Manage Conflict Effectively Becoming a Conflict Competent Leader combines research, conceptual models, practitioner experience, and stories that highlight the core conflict... >>>

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