An insightful look at how Chinese business people think and live, offering
executives and entrepreneurs a better way to understand a country in which business
opportunities are still growing.
Inside the Chinese Business Mind: A Tactical Guide for Managers focuses on
helping Western business leaders and managers get an understanding of the core values and
beliefs that drive business in China. It is a perfect tool for helping business people
gain insights into the vastly different, surprisingly diverse Chinese business
culture—and for learning more about themselves and their own values and behaviors in the
process.
At the core of Inside the Chinese Business Mind is an in-depth survey which gathered
responses from over 200 business leaders in both the United States and China. Going beyond
the scope of traditional guidebooks, the study incorporates elements of psychology,
resulting in a fascinating portrait of the Chinese people, one that finds clear
distinctions in behaviors and priorities across different regions, among various age
groups, and within other demographic categories. This specific information will help
business leaders develop the kind of cultural awareness that leads to greater
opportunities and stronger relationships in China, at home, and within themselves.
191 pages, Hardcover