ANYWHERE:HOW GLOBAL CONNECTIVITY IS REVOLUZIONING THE WAY WE DO BUS... NAGLE GREEN E. Księgarnia

net price + 5% vat.

A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A

telephone speeds checkout by serving as a debit card in retail stores around the world.

The future of the world—and business— is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network.

As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants.

Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years.

In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a leading global connectivity research fi rm, charts a course for the future by explaining:

The components of ubiquitous connectivity and how they will combine to transform the nature of business

How more than 50 of the world’s connectivity pioneers and leaders expect the revolution to unfold

The richest opportunities for your business—and how to seize them How a totally connected world will change customers—and what they want

Ways to develop a business strategy that harnesses the power of global connectivity

The world is charging ahead faster than at any other time in history, and global connectivity will be here sooner than you might think. Trillions of dollars of new value will be created on this worldwide network fabric.

Are you moving fast enough?

The survival of your business depends on whether you’ll be there to meet it. Combining expert insight, tactical tools, and Yankee Group’s proprietary data on global connectivity trends, this forward-looking book provides what you need to reach the customer of the future . . . anytime and anywhere.

Table of Contents

Foreword: The Internet Comes of Age by Don Tapscott

Part I: Welcome to ANYWHERE

Chapter 1: The ANYWHERE Revolution

Chapter 2: Going from Somewhere to ANYWHERE

Chapter 3: ANYWHERE—Where and When?

Part II: The ANYWHERE Consumer

Chapter 4: The Emerging Portability of Experience

Chapter 5: Meet the ANYWHERE Consumer of the Future

Chapter 6: Our ANYWHERE Appetites

Part III: The ANYWHERE Enterprise

Chapter 7: The ANYWHERE Consumer Goes to Work

Chapter 8: The Enterprise Goes ANYWHERE

Part IV: Profiting from ANYWHERE

Chapter 9: How ANYWHERE Do You Need to Be?

Chapter 10: How to Go ANYWHERE

Chapter 11: Some ANYWHERE Unknowns

Chapter 12: ANYWHERE: Final Thoughts

285 pages, Hardcover

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