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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.

• Includes exclusive interviews with Nokia's senior executives and key partners
• Provides a roadmap for developing, capturing, and sustaining global advantage

This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Table of Contents

Introduction.

1 Success Through Legacy and Globalization.

2 Strategy Through Executive Team.

3 How Nokia's Values, Culture, and People Contribute to Success.

4 Building a Globally Networked Matrix Organization.

5 Innovating Globally via R&D Networks.

6 Developing Strategic Capabilities Across the World.

7 How Nokia Is Growing and Transforming Its Business Areas.

8 Competing in Global Markets: The Rise of Large Emerging Economies.

9 How Nokia Seeks to Sustain Leadership.

Appendix: Nokia's Key Executives.

Notes.

Acknowledgments.

About the Author.

Index.

304 pages, Hardcover