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ON COMPETITION
PORTER M. wydawnictwo: HBS , rok wydania 1995, wydanie I cena netto: 220.00 Twoja cena 209,00 zł + 5% vat - dodaj do koszyka A Harvard Business Review
Book. For the past 15 years, Michael Porter's work has defined our fundamental
understanding of competition and competitive strategy. Presented here for the first time
as a collective whole are a dozen articles: two entirely new articles and ten of Porter's
articles from the Harvard Business Review. The collection includes a framing introduction
from Porter. As a collection, these essays assume a new strength and significance, with
each piece augmenting and supporting a complete picture of Porter's perspective on modern
competition. To read through this collection is to experience Porter at work: we see first
hand as his important theories take shape, deepen, and evolve over time. Organized around
three primary categories: Competition and Strategy: Core Concepts, The Competitiveness of
Location, and Competitive Solutions to Societal Problems, these articles develop the
building blocks that define competitive strategy as we know it. With his unique ability to
bridge economics with management, Porter addresses the important issues of competition,
from its relationship with environmental regulation to the counterintuitive role of
geography in the global economy.
484 pages
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