E-COMMERCE ECONOMICS VANHOOSE D Księgarnia

This is one of the first texts on the market to provide a foundation for covering the important subject of electronic commerce within college and university economics curricula. Applying basic principles of economics, the book surveys the various ways that economics can be applied to the area of electronic commerce and how the e-commerce revolution affects the economy. It features full coverage of the implications of electronic commerce within the various areas of the discipline; balanced examinations of how basic economic principles continue to apply to the electronic marketplace and of how features of certain products sold in this marketplace have required rethinking some of those principles; and numerous current-interest features underscoring the real-world relevance of the study of e-commerce economics.

Benefits:

• Comprehensive Coverage: Covers all relevant applications of electronic commerce to various fields of economics: industrial organization; public economics; money, banking, and financial economics; international economics; and macroeconomics.

• Impact of E-Commerce on Economic Principles: Provides balanced examinations of how basic economic principles continue to apply to the electronic marketplace and of how features of certain products sold in this marketplace have required rethinking some of those principles.

• Real-World Applications: Numerous examples throughout the text demonstrate the real-world relevance of the study of e-commerce economics. More than 70 boxed features apply economic concepts to case studies in electronic commerce relating to management (Management Online boxes), policy (Policymaking Online boxes), and globalization (Globalization Online boxes). Each of the Online features concludes with critical thinking questions titled, "For Critical Thinking," which can be used to facilitate class discussion.

• Internet Enhancements: Web application features include "On the Web" boxes throughout highlighting margin URLs for students to explore on the Web, and "Online Exercises" at the end of each chapter.

• Student Study Aids: Innovative student support materials include an electronic study guide and interactive quizzes.

• Fundamental Issues: Each chapter begins with Fundamental Issues, which are in the form of a question. Each Fundamental Issue is revisited, as appropriate, in the chapter.

Table of Contents:

UNIT I: ELECTRONIC COMMERCE--MARKETS AND PRICES
1. Foundations of Electronic Commerce
2. Applying Basic Economic Principles to Electronic Commerce
3. Imperfect Competition, Virtual Products, and Network Industries
4. Business Strategies and Conduct in the Electronic Marketplace
UNIT II: INFORMATION, ADVERTISING, AND INNOVATION IN THE ELECTRONIC
5. Searching for Information in Electronic Markets
6. Internet Advertising
7. Innovation, Intellectual Property Rights, and the Internet
UNIT III: INTERNET FINANCE, ONLINE BANKING, AND E-MONEY
8. Online Financial Markets
9. The Economics of Online Banking
10. Digital Cash and Electronic Payments
UNIT IV: POLICY IMPLICATIONS OF ELECTRONIC COMMERCE
11. Regulatory Issues in Electronic Markets
12. The Public Sector and the Electronic Marketplace
13. Electronic Commerce and the World Trading System
14. The Electronic Marketplace and Aggregate Economics Activity

529 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.