In recent years, the CEO's
position within the typical high-profile company has been receiving more media attention
than ever before. The job and paycheque of a CEO can quickly turn a relatively unknown
top-Tevel manager into a powerful international business leader with celebrity status. But
how do those people get so lucky? What's their secret? Employees and recent graduates
everywhere are asking. How can I get ahead? How can I become CEO? This book has the
answers.
In How to Become CEO,
consultant Jeffrey Fox has written an insightful handbook of traits to develop for anyone
who wants to be CEO - or for anyone who just wants to get ahead in today's business world.
Open it to any page and find a short, provocative piece of brutally honest advice written
in a conversational tone. Each of the seventy-five 'rules' focuses on a specific action
that should be taken, a trait that needs to be developed, or things to avoid. These are
smart, no-nonsense business messages that are meant to be revisited in your rise to the
top.
This book of hard-headed
idealism will empower you to develop the qualities that are required of leaders: vision,
persistence, integrity, and respect for superiors, subordinates, peers, and self.
If you want to climb the
corporate ladder Fox's direct, pithy advice will help you to reach the top.
JEFFREY J. FOX is the
founder of Fox & Co., Inc., a premier marketing consulting company in Connecticut,
serving over sixty companies in sixty industries. He is the subject of a Harvard Business
School case study that is rated one of the top 100 case studies, and is thought to be the
most widely taught marketing case in the world. Fox earned his MBA at Harvard Business
School. He lives in Connecticut.
150 pages