“The Presentation Secrets of Steve Jobs reveals the operating system behind any great
presentation and provides you with a quick-start guide to design
your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold
standard—and now this step-by-step guide shows you exactly how to use
his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the
master presenter himself speak directly in your ear.
Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s
performances, offering point-by-point examples, tried-and-true
techniques, and proven presentation secrets that work every time. With this revolutionary
approach, you’ll be surprised at how easy it is to sell your
ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The
Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall
audiences.”
--Rob Enderle, The Enderle Group
“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you
are a novice presenter or a professional speaker like me, you will read and reread this
book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The NewRules of Marketing & PR and World
Wide Rave
Carmine Gallo writes a bi-weekly column for Businessweek.com and has been
a featured contributor to several other major websites including MSNBC,
Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading
executives for keynote speeches, media interviews, product launches, and book tours.
Table of Contents
Acknowledgments vii
Prologue:How to be Insanely Great in Front of Any Audience ix
Act 1 Create the History 1
Scene 1 Plan in Analog 3
Scene 2 Answer the One Question That Matters Most 15
Scene 3 Develop a Messianic Sense of Purpose 27
Scene 4 Create Twitter-Like Headlines 39
Scene 5 Draw a Road Map 49
Scene 6 Introduce the Antagonist 63
Scene 7 Reveal the Conquering Hero 75
Intermission 1 Obey the Ten-Minute Rule 83
Act 2 Deliver the Experience 85
Scene 8 Channel Their Inner Zen 87
Scene 9 Dress Up Your Numbers 105
Scene 10 Use "Amazingly Zippy" Words 113
Scene 11 Share the Stage 127
Scene 12 Stage Your Presentation with Props 137
Scene 13 Reveal a "Holy Shit" Moment 151
Intermission 2 Schiller Learns from the Best 161
Act 3 Refine and Rehearse 165
Scene 14 Master Stage Presence 167
Scene 15 Make it Look Effortless 179
Scene 16 Wear the Appropriate Constume 195
Scene 17 Toss the Script 199
Scene 18 Have Fun 207
Encore:One More Thing 215
Notes 219
Index 233
256 pages, Hardcover
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