DIRECT STORE DELIVERY CONCEPTS APPLICATIONS AND INSTRUMENTS ANDREAS O. SCHOPPENGERD F.J. SHARIATMADARI R. Księgarnia

Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries.

In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.

Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.

The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.

Table of Contents

1 Success in the Consumer Products Market – Understanding DirectStore Delivery
Andreas Otto, Franz Josef Schoppengerd, and Ramin Shariatmadari
2 Wrestling with the Restless Consumer: The Consumer Products Industry in Transition
Emiel van Schaik
3 Insights: Getting Closer to Consumers
4 Conceptual Understanding: DSD in the Light of Supplier–Retailer Relationships in the CP Industry
Herbert Kotzab
5 Using DSD for Prime Market Research
Neil Preddy, Wayne Rigney, and Paris Gogos
6 Trends and Developments in DSD
Alan Thomas, Koen De Starke, and Leon Pieters
7 Growth: Supporting Product Distribution
8 Regional DSD – The Latin American Perspective
Vinay Natu
9 Regional DSD: The Business Case for a Czech Brewer
Pavel Pucelik and Alberto Zamora
10 Distributing Consumer Products in India – The DSD Context
Somjit Amrit
11 Operations – How to Run DSD Efficiently
12 More Expensive or Too Expensive? Calculating Delivery Costs in Europe
Stefanie Müller and Peter Klaus
13 DSD Infrastructure: IT in the Consumer Products Industry Value-Add and Future Trends from the Scientific Perspective
Jörg Becker, Axel Winkelmann, and Philippe Fuchs
14 Adaptable DSD Business Solutions
Franz Josef Schoppengerd
15 DSD Technology: More Efficiency in Daily Business
Jon Rasmussen
16 Mobile Solutions for Direct Store Delivery
Wesley Mukai, Yuri Natchetoi, and Serhan Dagtas

220 pages, Hardcover

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