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TEN RULES OF STRATEGIC INNOVATORS
GOVINDARAJAN V. wydawnictwo: HBS , rok wydania 2005, wydanie I cena netto: 198.00 Twoja cena 188,10 zł + 5% vat - dodaj do koszyka Description:
Even world-class companies, with powerful and proven business models, eventually discover
limits to growth. That's what makes emerging high-growth industries so attractive.
Although they lack a proven formula for making a profit, these industries represent huge
opportunities for the companies that are fast enough and smart enough. But constructing
tomorrow's businesses while simultaneously sustaining excellence in today's, demands a
delicate balance. It is a quest fraught with contradiction and paradox. Until now, there
has been little practical guidance. Based on an in-depth, multiyear research study of
innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble
identify three central challenges: forgetting yesterday's successful processes and
practices; borrowing selected resources from the core business; and learning how the new
business can succeed. The authors make recommendations regarding staffing, leadership
roles, reporting relationships, process design, planning, performance assessment,
incentives, cultural norms, and much more. Breakthrough growth opportunities can make or
break companies and careers. Ten Rules for Strategic Innovators is every leader's guide to
execution in unexplored territory. Vijay Govindarajan is the Earl C. Daum 1924 Professor
of International Business at the Tuck School of Business at Dartmouth. Chris Trimble is an
adjunct associate professor at Tuck and a senior fellow at Katzenbach Partners, LLC. The
authors direct the William F. Achtmeyer Center for Global Leadership.
Subjects Covered:
Corporate strategy, Diversified companies, Innovation.
288 pages, Hardcover
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