Księgarnia

VALUE ADDED PUBLIC RELATIONS

HARRIS T., wydawnictwo: MCGRAW-HILL, 1998, wydanie I

cena netto: ~~120.00~~ Twoja cena 114,00 zł + 5% vat - dodaj do koszyka

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds... >>>

IT'S A DEAL A PRACTICAL NEGOTIATION HANDBOOK

STEELE P., wydawnictwo: MCGRAW-HILL, 1995, wydanie I

cena netto: ~~80.00~~ Twoja cena 76,00 zł + 5% vat - dodaj do koszyka

How good are you at getting what you want? From securing big business deals through to motivating a colleague to do something for you, the role of negotiation is paramount. The skills of negotiation are seemingly shrouded in mystery. Now... >>>

FINANCIAL ACCOUNTING A NEW PERSPECTIVE

SOLOMON P., wydawnictwo: MCGRAW-HILL, 2004, wydanie I

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Financial Accounting: A New Perspective embodies an approach to teaching that has been developed by author Paul Solomon for over 30 years. The perspective is student-centered in that it motivates students by truly acknowledging them as business... >>>

FINANCIAL MARKETS AND INSTITUTIONS A MODERN PERSPECTIVE

SAUNDERS A., CORNETT M., wydawnictwo: MCGRAW-HILL, 2004, wydanie II

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Accessible, thoroughly up to date, and pedagogically rich, Saunders and Cornett's Financial Markets and Institutions 2/e fits perfectly into the newest segment of the markets and institutions course area. Beginning with ten chapters on markets,... >>>

INTERMEDIATE ACCOUNTING/ALTERNATIVE EXERCISES AND PROBLEMS

SPICELAND, SEPE, TOMASSINI, wydawnictwo: MCGRAW-HILL, 2004, wydanie III

cena netto: ~~295.00~~ Twoja cena 280,25 zł + 5% vat - dodaj do koszyka

Intermediate Accounting, 3e, by Spiceland/Sepe/Tomassini will gain support in traditional and technology-driven accounting departments, especially those looking for a more concise, decision-making text that reinforces challenging concepts via CD... >>>

CUSTOMER LOYALTY SOLUTION

MIDDLETON A., wydawnictwo: MCGRAW-HILL, 2003, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows... >>>

103 ADDITIONAL TRANING GAMES

KROEHNERT G., wydawnictwo: MCGRAW-HILL, 2003, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

How can I enhance a team's performance? How do I improve an individual's perception? How do I energise? break the ice? improve communication? Australia's best-selling training author and consultant, Gary Kroehnert, has done it again! ... >>>

ADVERTISING MEDIA A TO Z

SURMANEK J., wydawnictwo: MCGRAW-HILL, 2003, wydanie I

cena netto: ~~165.00~~ Twoja cena 156,75 zł + 5% vat - dodaj do koszyka

THE ADVERTISING PRACTITIONER'S ONE-STOP RESOURCE TO ESSENTIAL MEDIA TERMS, CONCEPTS, STRATEGIES, AND MORE!Advertising Media is today's most comprehensive, easy-to-use reference and resourcce guide for everything having to do with the researching,... >>>

MARKETING WELFARE

RIES A.,TROUT J., wydawnictwo: MCGRAW-HILL, 1986, wydanie I

cena netto: ~~95.00~~ Twoja cena 90,25 zł + 5% vat - dodaj do koszyka

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns,... >>>

PROFITABLE PURCHASING STRATEGIES

STEELE P., COURT B., wydawnictwo: MCGRAW-HILL, 1996, wydanie I

cena netto: ~~275.00~~ Twoja cena 261,25 zł + 5% vat - dodaj do koszyka

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