Księgarnia

CONSUMER ECONOMICS IUSSES AND BEHAVIOURS

GOLDSMITH E., wydawnictwo: PEARSON EDUCATION, 2009, wydanie II

cena netto: ~~353.00~~ Twoja cena 335,35 zł + 5% vat - dodaj do koszyka

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent... >>>

ESSENTIALS OF BUSINESS LAW

MACINTYRE E., wydawnictwo: PEARSON EDUCATION, 2009, wydanie II

cena netto: ~~248.00~~ Twoja cena 235,60 zł + 5% vat - dodaj do koszyka

Building on the success of the first edition, this new edition of Essentials of Business Law continues to provide a lively account of the law as it applies to business courses and related programmes. Diagrams and scenarios firmly locate the law... >>>

THE STRATEGIC MANAGING OF HUMAN RESOURCES

LEOPOLD J. HARRIS L., wydawnictwo: PEARSON EDUCATION, 2009, wydanie I

cena netto: ~~353.00~~ Twoja cena 335,35 zł + 5% vat - dodaj do koszyka

In order to be successful an organisation must be able to mange the relationship between the overall business strategy and the strategies in different resource areas such as HR, finance, information or technology. Managing these resource areas in... >>>

MARKETING MANAGEMENT FIRST EUROPEAN EDITION

KOTLER P. KELLER K. BRADY M. GOODMAN M. HANSEN T., wydawnictwo: PEARSON EDUCATION, 2009, wydanie I

cena netto: ~~438.00~~ Twoja cena 416,10 zł + 5% vat - dodaj do koszyka

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been... >>>

SELLING TODAY

MANNING G. REECE B. AHEARNE M., wydawnictwo: PEARSON EDUCATION, 2009, wydanie V

cena netto: ~~375.00~~ Twoja cena 356,25 zł + 5% vat - dodaj do koszyka

Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and... >>>

ACCOUNTING WITH MYACCOUNTINGLAB

HORNGREN C. HARRISON W. BAMBER L. BEST P. FRASER D., wydawnictwo: PEARSON EDUCATION, 2009, wydanie I

cena netto: ~~440.00~~ Twoja cena 418,00 zł + 5% vat - dodaj do koszyka

Accounting by Horngren et al. is the text you know and love because of its traditional approach, academic rigour and reputation for reliability and accuracy throughout. The 5th edition is now the book your students will also love as this new... >>>

EXCHANGE RATES AND INTERNATIONAL FINANCE

COPELAND L., wydawnictwo: PEARSON EDUCATION, 2008, wydanie V

cena netto: ~~430.00~~ Twoja cena 408,50 zł + 5% vat - dodaj do koszyka

A wonder of clarity, with the ideal balance of topic coverage for advanced undergraduate and Masters courses. Table of Contents Preface to the fifth edition Publishers' acknowledgements 1. Introduction PART 1: THE... >>>

MACROECONOMICS 3RD EDITION

GARTNER M., wydawnictwo: PEARSON EDUCATION, 2009, wydanie III

cena netto: ~~330.00~~ Twoja cena 313,50 zł + 5% vat - dodaj do koszyka

Now in its third edition, Macroeconomics continues to successfully combine theory and application, using many real-world case studies and examples, updated and changed for the third edition, to explain the basics of Macroeconomics and keep ahead of... >>>

ENCOUNTER EARTH INTERACTIVE GEOSCIENCE EXPLORATIONS

KLUGE ST., wydawnictwo: PEARSON ED, 2009, wydanie I

cena netto: ~~67.90~~ Twoja cena 64,51 zł + 5% vat - dodaj do koszyka

Ideal for professors who want to integrate Google Earth™ in their classrooms, Pearson’s new Encounter Earth supplement gives students a new, well-organized way to visualize key topics in their introductory geoscience courses. This guide... >>>

ECONOMICS WAY OF THINKING THE INTERNATIONAL VERSION

HEYNE P. BOETTKE P. PRYCHITKO D., wydawnictwo: PEARSON ED, 2009, wydanie I

cena netto: ~~400.55~~ Twoja cena 380,52 zł + 5% vat - dodaj do koszyka

The Economic Way of Thinking goes beyond explaining the basic principles of micro- and macroeconomic analysis by showing students a method of reasoning that teaches them how to apply these principles as tools. The authors expose students to a... >>>

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